Privacy Policy

At Premier Innovations Limited, we are committed to protecting your privacy. We have published this data protection guide to ensure that you are fully aware of how and why we collect information from you and to whom such information is disclosed.

1. What information do we collect?

When you shop on our website, we will ask you to input and will collect Personal Information from you such as your name, e-mail address, billing address, delivery address, telephone number, product selections, credit card or other payment information and a password. We may also collect, and our third party providers of advertisements and content may collect, information about where you are on the internet (eg the URL you came from, IP address, domain types like .co.uk and .com), your browser type and the country where your computer is located, the pages of our website that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our website. We may collect this information even if you do not register with us.

We will treat all your Personal Information as confidential (although we reserve the right to disclose this information in the circumstances set out below).

2. How do we use your information?

This site is being monitored and may capture information about your visit to improve the quality of the service we provide.

We may use your information for the following purposes:

• Processing your orders;
• To disclose information about you to any relevant regulator if they require it or to anyone else, if we have a legal duty to do so;
• Monitor customer traffic patterns and site usage to help us develop the design and layout of the site;
• To serve website content and advertisements to you;
• To administer this website;
• The information we hold about you may also be used to analyse your browsing preferences as part of our marketing programme. This may help us to select and tailor products, services or special discounts we think you will be interested to hear about;
• We may also monitor or record telephone conversations with you to ensure consistent service levels, to prevent or detect fraud and for training purposes;
• The personal information you are required to provide when you register should be true and accurate at the time of completion. You agree not to impersonate any other person or to use a false name or personal details which you are not authorised to use.

3. How do we protect your information?

When you create a shopping account while ordering online you will be given the option to receive information from Premier Innovations Limited online by post, e-mail or telephone, about products, promotions or special offers which we feel may be of interest to you. In the event that you do not wish to be contacted for such purposes, ensure that you do not tick the appropriate box as you go through the registration process.

Your Personal Information may be disclosed to other businesses within Premier Innovations Limited and to reputable third parties who will help process your order. Premier Innovations Limited requires all such third parties to treat your personal information as fully confidential and to fully comply with all applicable UK Data Protection and consumer legislation from time to time in place. We will not release your Personal Information to any company outside of the Premier Innovations Limited for mailing or marketing purposes.

We follow strict security procedures in the storage and disclosure of information, which you have given to us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose information to you.

4. What about "cookies"?

New technologies are emerging on the internet that help us to deliver customised visitor experiences. In particular, there is a technology called "cookies" which may be used by us to provide you with customised information from our website.

A cookie is an element of data that a website can send to your browser, which then may store it on your system. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website. Cookies also allow us to make our website more user friendly.

We use cookies so that we can give you a better experience when you return to our website. Most web browsers automatically accept cookies.

You do not have to accept cookies, and you should read the information that came with your browser software to see how you can set up your browser to notify you when you receive a cookie, this will give you the opportunity to decide whether to accept it.

5. Email a friend

E-mailing a friend enables you to easily notify your friends or family members about a product or service which may be of interest to them.

We do not retain e-mail addresses provided by you when using this service.

6. In Summary

We are committed to protecting your privacy.

We use information we collect on our site to make shopping at www.premierinnovations.co.uk possible and to enhance your overall shopping experience.

Premier Innovations Limited welcome your questions and comments about any topic, please refer to the Contact Us page on this website.

February 2009